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Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

 

Defining Your Brand

 

 

 

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
•What is your company's mission?
•What are the benefits and features of your products or services?
•What do your customers and prospects already think of your company?
•What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
•Get a great logo. Place it everywhere.
•Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
•Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
•Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
•Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
•Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
•Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
•Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.

Jali Web Technologies can assist you in defining and re-Branding your business, email us at info@jaliweb.co.za for the Branding solution appropriate for your business.

 

WEBSITE DEVELOPMENT AND DESIGN THAT WORKS!
 

 

WHETHER YOU NEED TO SELL MORE PRODUCTS OR SERVICES, GENERATE MORE BUSINESS LEADS AND CREATE BRAND AWARENESS, WE HAVE A MARKETING AND ONLINE ADVERTISING SOLUTION TO SUITE YOUR REQUIREMENTS.  

We pay meticulous attention to detail and apply worldwide standards to all our projects. We look beyond the appearance of the website to ensure that maximum exposure is achieved and maintained. It’s not only in the design, but also structure, content and strategic marketing that will make your business stand out. 

Visitors identify with your business in the way your website looks, feels and speaks to them. Your website needs to be user friendly as well as eye catching, functional as well as express the right message you want to convey.

Does Your Company's Branding and Marketing Convert Leads into Loyal Customers Who Tell Their Friends and Family?

 

Most businesses know that a professional company brand identity is well worth their investment.....

Your company's brand identity must begin with a clear vision and mission for reaching and converting your target market into quality leads and customers. Included in your brand is a logo and tag line, consistent colors and typography that appeals best to your market, a unique selling position (USP) and sales and marketing collateral that conveys integrity, quality and trust in your products and services.

Finding a small business and corporate branding company skilled in these services is not an easy task. An additional challenge comes from the difficulty in coordinating branding and marketing services with web development services performed by companies that are generally not skilled in graphic design and content writing. You can quickly see how easy it is to have a diverse group of creative providers with no coordination of your whole project. Solve that problem with one-stop design, development, and branding and marketing that is built around brand recall and brand identity for your company. That is what you can expect from Jali Web Technologies..

From Corporate Branding to Brand Development for Your Business, We Can Help.

From logos to web design, brochures, signage, video, presentations and content writing, Jali Web Technologies' one-stop strategies brand you as an expert in your industry and set you apart from your competition. We leave your ideal customer with an overwhelming feeling that you are his or her best choice. Explore more information below about branding and marketing services that are essential in today’s competitive online and offline environment

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OUR LATEST OFFERING:

Whether you seek a start-up website that gets your company visible on the Internet or a far more complex website, Jali Web has the solution for you. We provide professional, high quality website design without the hefty price tag.

We also do Elegant Graphics Designs, Corporate ID, Branding, Online Marketing and Corporate Wear and Gifts