Complete Web Design Package only R299p/m
No Setup Fees, No Hidden Fees, No Catch
Whether you seek a start-up website that gets your company visible on the internet or a far more complex website, Jali Web has the solution for you. We provide professional, high-quality website designs without the hefty price tag.
We also do Elegant Graphics Design, Corporate ID, Branding, Online Marketing and Corporate Wear & Gifts. Give us a shout by emailing us at firstname.lastname@example.org.
Brand Strategy & Equity
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
• What is your company's mission?
• What are the benefits and features of your products or services?
• What do your customers and prospects already think of your company?
• What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .
Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
• Get a great logo. Place it everywhere.
• Write down your brand messaging. What are the key messages you want to communicate about
your brand? Every employee should be aware of your brand attributes.
• Integrate your brand. Branding extends to every aspect of your business--how you answer your
phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
• Create a "voice" for your company that reflects your brand. This voice should be applied to all
written communication and incorporated in the visual imagery of all materials, online and off. Is your
brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
• Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence
of your brand.
• Design templates and create brand standards for your marketing materials. Use the same colour
scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
• Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't
deliver on your brand promise.
• Be consistent. I placed this point last only because it involves all of the above and is the most
important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.
Jali Web Technologies can assist you in defining and re-Branding your business, email us at email@example.com for the Branding solution appropriate for your business.
WEBSITE DEVELOPMENT AND DESIGN THAT WORKS!
WHETHER YOU NEED TO SELL MORE PRODUCTS OR SERVICES, GENERATE MORE BUSINESS LEADS AND CREATE BRAND AWARENESS, WE HAVE A MARKETING AND ONLINE ADVERTISING SOLUTION TO SUITE YOUR REQUIREMENTS.
We pay meticulous attention to detail and apply worldwide standards to all our projects. We look beyond the appearance of the website to ensure that maximum exposure is achieved and maintained. It’s not only in the design, but also structure, content and strategic marketing that will make your business stand out.
Visitors identify with your business in the way your website looks, feels and speaks to them. Your website needs to be user friendly as well as eye catching, functional as well as express the right message you want to convey.